NOW
NOW · Sep 21, 2026
$137.68
Shares
Hold
Fair value $160; the price is close to it, 14% under (range $96.92–$202, 4 of 4 models).
How we value it ›Prices as of 11:49 PM ET, Sep 21. Check the live quote before you send an order.
The put
Sell
Sell the Sep 25 $136 put. You get $249 now. In return you must buy 100 shares at $136 if NOW falls there by Sep 25.
If it goes against you: you buy 100 shares at $136, which after the $249 you keep works out to $133.51 a share. Below $133.51 you are down on the trade. From that day the shares take above is the one that applies.
The order
You get$249 (limit about $2.49)
If it fallsBuy 100 shares at $136
Cash to hold$13,600
Close earlyBuy back at about $1.99 ($199)
Chance you buy the sharesabout 38 in 100
ContractNOW Sep 25 $136 put
ActionSell to open
In your broker app: open the stock → Trade → Options → Sell to open → pick the contract shown here.
Why sell
The put: Sep 25, $136 strike, 4 days out. Pays $249. Roughly a 38-in-100 chance you end up buying the shares.
On paper: 167% a year. That number assumes NOW keeps moving like it did the past two years. Take that away and it is +24% a year. That is why we say sell.
Next earnings Oct 28, after this put ends. We never sell a put across a report.
If you already own 100 shares
Income call
For income on NOW you already hold: sell the Oct 23 $170 call and take $144 now. If NOW climbs to $170 by Oct 23, your 100 shares are sold at $170, so only do it if you're happy selling there.
If it climbs past $170 your 100 shares are sold at $170 and you keep the $144. That is the trade working, not a loss.
The call order
ActionSell to open
ContractNOW Oct 23 $170 call
You get$144 (limit about $1.44)
If it climbsYour 100 shares sell at $170
Chance your shares are soldabout 13 in 100
After removing the trend-8% a year
First take on NOW. Result Sep 25. See the record
Everyone sees the same card. It is not advice for you personally. You can lose more than you collect.
PrivacyTermsHow to read thisHow we value itThe recordPerformance简体中文繁體中文한국어日本語DipBell by cleo research