LAMR
Lamar Advertising · Sep 17, 2026
$147.29
Shares
Prices as of 2:50 PM ET, Sep 17. Check the live quote before you send an order.
The put
Skip
Skip the put. The money looks good, but LAMR swings more than it pays. Want LAMR? Buy shares.
If it goes against you: you buy 100 shares at $140, which after the $108 you keep works out to $138.92 a share. Below $138.92 you are down on the trade. From that day the shares take above is the one that applies.
The order, if you sell it anyway
You get$108 (limit about $1.08)
If it fallsBuy 100 shares at $140
Cash to hold$14,000
Close earlyBuy back at about $1.08 ($108)
Chance you buy the sharesabout 20 in 100
ContractLAMR Oct 16 $140 put
ActionSell to open
In your broker app: open the stock → Trade → Options → Sell to open → pick the contract shown here.
Why skip
The put: Oct 16, $140 strike, 29 days out. Pays $108. Roughly a 20-in-100 chance you end up buying the shares.
On paper: 10% a year. That number assumes LAMR keeps moving like it did the past two years. Take that away and it is -5% a year. That is why we say skip.
Next earnings Nov 5, after this put ends. We never sell a put across a report.
If you already own 100 shares
Income call
For income on LAMR you already hold: sell the Oct 16 $155 call and take $60 now. If LAMR climbs to $155 by Oct 16, your 100 shares are sold at $155, so only do it if you're happy selling there.
If it climbs past $155 your 100 shares are sold at $155 and you keep the $60. That is the trade working, not a loss.
The call order
ActionSell to open
ContractLAMR Oct 16 $155 call
You get$60 (limit about $0.60)
If it climbsYour 100 shares sell at $155
Chance your shares are soldabout 16 in 100
After removing the trend-16% a year
First take on LAMR. Result Oct 16. See the record
Everyone sees the same card. It is not advice for you personally. You can lose more than you collect.
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