KR
Kroger · Sep 17, 2026
$60.86
Shares
Hold
Fair value $58.65; the price is close to it, 4% over (range $28.37–$82.59, 4 of 4 models).
How we value it ›Prices as of 2:50 PM ET, Sep 17. Check the live quote before you send an order.
The put
Skip
Skip the put. The money looks good, but KR swings more than it pays. Want KR? Buy shares.
If it goes against you: you buy 100 shares at $56, which after the $68 you keep works out to $55.32 a share. Below $55.32 you are down on the trade. From that day the shares take above is the one that applies.
The order, if you sell it anyway
You get$68 (limit about $0.68)
If it fallsBuy 100 shares at $56
Cash to hold$5,600
Close earlyBuy back at about $0.68 ($68)
Chance you buy the sharesabout 19 in 100
ContractKR Oct 30 $56 put
ActionSell to open
In your broker app: open the stock → Trade → Options → Sell to open → pick the contract shown here.
Why skip
The put: Oct 30, $56 strike, 43 days out. Pays $68. Roughly a 19-in-100 chance you end up buying the shares.
On paper: 10% a year. That number assumes KR keeps moving like it did the past two years. Take that away and it is -6% a year. That is why we say skip.
Next earnings Dec 3, after this put ends. We never sell a put across a report.
If you already own 100 shares
Income call
For income on KR you already hold: sell the Oct 16 $65 call and take $49 now. If KR climbs to $65 by Oct 16, your 100 shares are sold at $65, so only do it if you're happy selling there.
If it climbs past $65 your 100 shares are sold at $65 and you keep the $49. That is the trade working, not a loss.
The call order
ActionSell to open
ContractKR Oct 16 $65 call
You get$49 (limit about $0.49)
If it climbsYour 100 shares sell at $65
Chance your shares are soldabout 20 in 100
After removing the trend-10% a year
First take on KR. Result Oct 30. See the record
Everyone sees the same card. It is not advice for you personally. You can lose more than you collect.
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