KOF
Coca-Cola FEMSA · Sep 17, 2026
$112.47
Shares
Hold
Price is 71% above our fair value of $65.59 (range $33.19–$96.32, 4 of 4 models). Being this far above our estimate has had no bearing on what the shares did next, 2022–2026.
How we value it ›Prices as of 2:50 PM ET, Sep 17. Check the live quote before you send an order.
The put
Skip
Skip the put. The money looks good, but KOF swings more than it pays. Want KOF? Buy shares.
If it goes against you: you buy 100 shares at $110, which after the $278 you keep works out to $107.22 a share. Below $107.22 you are down on the trade. From that day the shares take above is the one that applies.
The order, if you sell it anyway
You get$278 (limit about $2.78)
If it fallsBuy 100 shares at $110
Cash to hold$11,000
Close earlyBuy back at about $2.78 ($278)
Chance you buy the sharesabout 37 in 100
ContractKOF Oct 16 $110 put
ActionSell to open
In your broker app: open the stock → Trade → Options → Sell to open → pick the contract shown here.
Why skip
The put: Oct 16, $110 strike, 29 days out. Pays $278. Roughly a 37-in-100 chance you end up buying the shares.
On paper: 32% a year. That number assumes KOF keeps moving like it did the past two years. Take that away and it is -39% a year. That is why we say skip.
Next earnings Oct 23, after this put ends. We never sell a put across a report.
If you already own 100 shares
No call this week
No call this week: earnings are too close, or the premium is too thin to bother.
First take on KOF. Result Oct 16. See the record
Everyone sees the same card. It is not advice for you personally. You can lose more than you collect.
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